Henley Business School has revealed the results of its Corporate Learning Priorities survey which shows coaching remains high up the list of development priorities for 2010. However, while 61% of respondents said developing a coaching culture was one of their top 5 priorities, only 9% made it their 1st or 2nd priority.
Henley has suggested that this reflects an uncertainty about how to go about creating a coaching culture and concern as to whether the senior team will support the initiative. In addition, a quarter of respondents made ‘developing leadership coaching skills’ their first or second priority.
Dr Patricia Bossons, Director of Coaching Services at Henley Business School, commented: “I am hearing from clients and students alike that coaching has never been more important since it helps maintain clarity and resourcefulness in people driving business recovery. The fact that so many in the survey recognize the importance of coaching yet few appear to make it a high priority may be because coaching is seen as a process, rather than a specific ‘management development‘ area, such as strategic thinking or managing change. It is also still perceived by many to be something that lies in the hands of HR, or external coaches, so coaching skills development can easily be seen as someone else’s responsibility.”
She added: “Coaching can be the ‘oil’ that enables the rest of a management development agenda deliver tangible outcomes and results. A senior strategic leadership programme for example, is going to have much longer lasting impact, and a much greater return on investment, if each individual is supported by an independent coach as they go through their programme. Individuals recognize this, which is why the statistics in the research show leadership coaching skills development as a high priority.”